Creative Conservation

In our artistic work with corporations and municipalities, we always like to find creative ways to "honor the planet." How can we incorporate recycled materials, or re-purpose unrecyclable plastics? In the City of West Hollywood, it was easy: We asked the children of the top-rated Fountain Day School to save their broken toys for 2 months, and let our world-reknowned sculptor Tom Deininger perform his magic.

Tom has turned trash into art for years, and this time, he transformed Barbies, baby strollers, and Tonka trucks into a pair of dramatic toddler eyes gazing upward on the exterior wall of the school. WEHO Department of Cultural Affairs called the project, "Through the Eyes Of a Child." It could be seen for blocks, reminding passersby that there are creative ways to make a difference -- at any age.

Green is Universal

NBCUniversal's continuing "Green is Universal" initiative brings focus to an environmental perspective in everything the media giant produces. This year, we asked the company to save its trashed tapes, CDs, and cafeteria plastics for a month. Then, using these materials, NBC staffers and inner-city middle school students helped assemble a dramatic 3D mural, called "Birches" designed by eco-artist Tom Deininger. The oversized artwork was donated to a Brooklyn Elementary school that supports critical environmental causes.

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Fortune Brainstorm Green

At a recent Fortune “Brainstorm Green” Conference in Pasadena, California, we showcased artwork from several environmentally conscious painters, sculptors, and conceptual artists. The conference is designed to challenge guests to take the corporate sustainability movement to the next level. Inevitably, we find the visual messages from the artists’ work become a conversation starter that can ultimately lead to much needed changes in global policy. Above: Personal junk mail saved for one year by artists Barbara Hashimoto and Nancy Spiller, in an exhibition called “Reverse Trash Streams.” Upper right, styrofoam sculpture by Jason Rogenes, who uses materials he says will "out live me by 150 years."

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WEHO West Hollywood

In the gallery below, artist Tom Deininger and his assistants assemble the finshed artwork on site before installation. Many Fountain Day school students were able to recognize their own trashed toys in the finished piece. In the bottom row, center, West Hollywood Mayor Abbe Land joins Tom on the scissor lift, at the end of installation. Check out the pink baby stroller in the bottom left photo, and the broken white coffeemaker serving as a reflection in the center of the child's eye.

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